Swiveling brush for the application of fluid products, particularly for powdery, creamy, liquid or the like

ABSTRACT

A swiveling brush for the application of fluid products, for example, a powdery product, a creamy product, a liquid product or the like. The swiveling brush comprising a gripping portion intended to be grasped by a hand of a user for the movement of the brush; and an housing seat formed on the gripping portion and intended to house an application body comprising, in turn, a plurality of spreading elements which are adapted to take and apply a fluid product on a work surface. The application body is associated with the housing seat by interposition of coupling structure/unit/component/device (or the like) configured to allow the rotation of the application body with respect to the gripping portion.

TECHNICAL FIELD

The present invention relates to a swiveling brush for the applicationof fluid products, particularly for powdery, creamy, liquid or similarproducts.

BACKGROUND ART

With particular, but not exclusive, reference to the cosmetic and finearts sector, various types of brush are known that differ both in shapeand size, to be used depending on the type of application and theaesthetic result to be achieved.

In general, all brushes have a gripping body that is particularlysuitable for being grasped and held by a user.

In a first type of brush, the gripping body, usually elongated,comprises an extremity provided with a special cavity defining a housingseat adapted to house a plurality of spreading elements, generallynatural or synthetic hair, constituting the application body, i.e. thepart of the latter adapted to take the cosmetic product and apply it onthe portions of the skin to be made up.

The housing seat can be obtained directly onto the gripping body, oralternatively assembled to the gripping body itself.

In this case the housing seat is usually called a ring nut.

The plurality of hair is partly fitted into the housing seat so that itis encircled by the extremity of the gripping body and held therein bymeans of glue or other bonding substances.

The portion of hair that comes out of the housing seat, depending on theshape of the latter and on the insertion method, gives the applicationbody different conformations depending on the type of brush.

In the present case, each hair has a first extremity retained inside thehousing seat and a second extremity that is free and coming out of thehousing seat itself so that it can be used for taking and applying thecosmetic product.

In general, the application body is locked together with the housingseat and, therefore, with the gripping body. This way, during themovement of the gripping portion, the application body is always alignedwith the latter, thus considerably limiting the brush's manageabilityand the possibility of differentiating the aesthetic effects that can beobtained.

In fact, the movements of the application body and the inclinations orrotations thereof are limited and determined by the correspondingmovements of the gripping portion, the application body being lockedtogether with the gripping portion.

The use of the aforementioned type of brush determines a considerableuse of the time necessary to carry out precision work, or, in case oflimited time, work that is not very precise and with an unsatisfactoryfinal effect.

In addition, in order to cope with the variability of cosmeticapplications, it is necessary to use a multitude of brushes, thuscomplicating the application and spreading operations of the cosmeticproduct and increasing the time required to carry out these operations.

DESCRIPTION OF THE INVENTION

The main aim of the present invention is to devise a swiveling brush forthe application of fluid products, particularly for powdery, creamy,liquid or similar products, which allows the application of cosmeticproducts to be carried out quickly and precisely, and which allows theapplication body to be moved according to the movements of the grippingportion in accordance with the specific users' requirements and theconformation of the areas to be made up. One object of the presentinvention is to devise a swiveling brush for the application of fluidproducts, particularly for powdery, creamy, liquid or similar productsthat allows varying the rotations that can be carried out by theapplication body, thus facilitating the operations necessary for theapplication and spreading of the product.

Another object of the present invention is to devise a swiveling brushfor the application of fluid products, particularly for powdery, creamy,liquid or similar products that has improved handling compared tobrushes of known type, allowing the use thereof even for long periods.

Another object of the present invention is to devise a swiveling brushfor the application of fluid products, particularly for powdery, creamy,liquid or similar products, which allows overcoming the aforementioneddrawbacks of the prior art in the ambit of a simple, rational, easy,effective to use and low cost solution. The aforementioned objects areachieved by the present swiveling brush for the application of fluidproducts, particularly for powdery, creamy, liquid or similar products,having the characteristics of claim 1.

BRIEF DESCRIPTION OF THE DRAWINGS

Other characteristics and advantages of the present invention will bemore evident from the description of a preferred, but not exclusive,embodiment of a swiveling brush for the application of fluid products,particularly for powdery, creamy, liquid or similar products,illustrated as an indication, but not limited to, in the attached tablesof drawings in which:

FIG. 1 is an axonometric view of a brush according to the invention;

FIG. 2 is an exploded view of the brush according to the invention;

FIG. 3 is a sectional view along the plane III-III of FIG. 1;

FIGS. 4 and 5 are schematic representations of a first embodiment of thebrush according to the invention in use;

FIGS. 6 and 7 are schematic representations of a second embodiment ofthe brush according to the invention in use;

FIG. 9 is a front view of the brush according to the invention in analternative embodiment;

FIG. 10 is an exploded view of the brush according to the invention in afurther alternative embodiment.

EMBODIMENTS OF THE INVENTION

With particular reference to these figures, reference numeral 1 globallyindicates a swiveling brush for the application of fluid products,particularly for powdery, creamy, liquid or similar products.

In this regard, it is specified that the brush 1 preferably consists,without distinction, either of a cosmetic brush or a fine art brush.

It cannot however be ruled out that the brush 1 consists of a food brushor an industrial brush.

It cannot also be ruled out that the brush 1 according to the presentinvention can be used in the trichological and spa sectors, for bodytreatments, or, alternatively, to create a wall decoration.

Again, it cannot be ruled out that the brush 1 according to the presentinvention can be used for the application of mascara.

In addition, it is specified that, in the context of the presentdiscussion, the expression “fluid product” relates to any substancesuitable to be taken, applied and spread through the use of the brush 1,such as e.g. powders, creams and liquids in the cosmetics, art, food andindustry sector.

Preferably, with reference to the preferred embodiment shown in thefigures, the fluid product consists of a cosmetic product.

Alternatively, the fluid product consists of a fluid product for finearts such as e.g. tempera or watercolours.

Again, it cannot be ruled out that the fluid product may consist of afood product, of a paint or the like.

The brush 1 comprises a gripping portion 2 intended, in use, to begrasped by a hand 3 of a user 4 for the movement of the brush itself

The gripping portion 2 has an elongated conformation comprising a firstextremity 5 and a second extremity 6 opposite each other.

With reference to the particular embodiment shown in the figures, thegripping portion 2 has a substantially conical shape.

It cannot however be ruled out from the scope of the present discussion,that the gripping portion 2 has different conformations, e.g.cylindrical, or alternatively with a triangular, square or ellipticalcross-section.

It should be noted that the term “user” refers to the person intended touse the brush 1 and, with reference to the cosmetic sector, does notnecessarily coincide with the person to whom the fluid product isapplied.

As an example, the user 4 shown in the figures coincides with the personto whom the fluid product is applied.

In order to increase the ease of handling of the brush 1 and make iteasier to use, the brush 1 comprises at least one lightening hole 7formed on the gripping portion 2.

Preferably, the brush 1 comprises a plurality of lightening holes 7formed on the gripping portion 2 (FIG. 8).

As shown in FIG. 8, the lightening holes 7 are through holes.

In addition, the brush 1 comprises a housing seat 8 formed on thegripping portion 2 and intended to house an application body 9comprising, in turn, a plurality of spreading elements 10 which areadapted to take and apply the fluid product on a work surface S.

The housing seat 8 is obtained at the point where one of either thefirst extremity 5 or the second extremity 6 is located.

Preferably, the first extremity 5 is positioned in the proximity of theapplication body 9.

In the embodiment shown in the figures, the first extremity 5 isenlarged and provided with an opening defining the housing seat 8.

It cannot also be ruled out that the housing seat 8 is defined on asupporting element, of the type of a ring nut, associated with thegripping portion 2.

The spreading elements 10 have one extremity fitted and retained insidethe housing seat 8, and the other extremity free and coming out of thehousing seat itself so that it can be used for taking and applying thefluid product.

Advantageously, the spreading elements 10 are made of synthetic yarn,polymeric material, or other material adapted to take and spread thefluid product depending on the type thereof

Alternative solutions cannot however be ruled out, wherein the spreadingelements 10 are of the hair type.

In this regard, it should be specified that the expression “worksurface” means any surface adapted to be spread, covered, or treated bythe fluid product mentioned above, such as e.g. a portion of human skin,an article, a building surface, a food produce and the like.

In the present case, with particular reference to the cosmetic sector,the expression “work surface” means a portion of a person's skin and, atthe same time, the expression “fluid product” means a cosmetic product.

According to the invention, the application body 9 is associated withthe housing seat 8 by interposition of coupling means 11, 12 configuredto allow the rotation of the application body 9 with respect to thegripping portion 2. In detail, the coupling means 11, 12 are configuredto allow the rotation of the application body 9 around at least one ofthe three axes of rotation X, Y, Z arranged transversely to each other.

Preferably, the axes of rotation X, Y, Z are arranged orthogonally toeach other. For example, the application body 9 can rotate around justone axis of rotation X, Y, Z or around two axes of rotation X, Y, Z.

Alternatively, the application body 9 can rotate around all three axesof rotation X, Y, Z.

In this respect, in accordance with a preferred embodiment, the couplingmeans 11, 12 are of the type of spherical coupling means which areadapted to allow the rotation of the application body 9 with respect tothe gripping portion 2 around a center C.

In other words, the coupling means 11, 12 consist of spherical couplingmeans. It should be pointed out that the term “rotation” relates to arotation with respect to the center C around the three axes of rotationX, Y, Z.

The center C represents a fixed point located at the center of animaginary circumference tangent to the spherical coupling means 11, 12(FIG. 3).

The spherical coupling means 11, 12 comprise a first coupling element 11and a second coupling element 12, wherein the first coupling element 11is associated with the housing seat 8 and intended to operate inconjunction with the second coupling element 12 housing the applicationbody 9.

As can be seen in the figures, the first coupling element 11 and thesecond coupling element 12 have a circular cross-section.

The first coupling element 11 has a substantially hemisphericalconformation. In addition, the first coupling element 11 has a firstconcave contact surface 13. In this regard, it is worth specifying thatthe center C is the center of a circumference having the same center andthe same radius as a sphere that defines the first contact surface 13.

At the same time, with reference to the particular embodiment shown inthe figures, the second coupling element 12 has a second convex contactsurface 14. As can be seen in the figures, the second coupling element12 has the second contact surface 14 with a substantially annular shapeand a substantially flat bottom portion 15.

It cannot however be ruled out that the second coupling element 12 has ahemispherical shape.

In other words, the first contact surface 13 and the second contactsurface 14 have a spherical profile coinciding with each other and oneof them, i.e. the first contact surface 13, concave and the other, i.e.the second contact surface 14, convex.

The spherical coupling thus made between the first coupling element 11and the second coupling element 12 defines a spheroidal kinematic torquehaving three degrees of freedom corresponding to the sphericalcoordinates and adapted to allow the free movement of the applicationbody 9.

In addition, the first coupling element 11 comprises a first convexinterlocking surface 16 opposite the first contact surface 13 andadapted to abut against the housing seat 8.

The first coupling element 11 is, in fact, associated with the housingseat 8 by interlocking.

At the same time, the second coupling element 12 comprises a secondconcave housing surface 17 adapted to house the application body 9.

In other words, the spherical coupling is defined by the first contactsurface 13 and by the second contact surface 14 which are mutuallyintended to operate in conjunction with each other by sliding contact.

In practice, the first coupling element 11 and the second couplingelement 12 allow both static and dynamic forces to be transmitted to theapplication body 9. This means that the fact that the second couplingelement 12 is movable with respect to the first coupling element 11allows the application body 9 to be moved with alignment, swinging,rotating and tilting movements in several directions.

In accordance with a first embodiment of the brush 1, the first contactsurface 13 and the second contact surface 14 are configured to slide oneon top of the other generating a friction force which is greater thanthe force exerted by the work surface S on the application body 9, thelatter being therefore intended to maintain a predefined position withrespect to the gripping portion 2 during the application of the fluidproduct on the work surface S (FIGS. 4 and 5).

It is specified that the expression “predefined position” means anyposition taken by the application body 9 as a result of an externalforce exerted by the user 4 on the application body itself before usingthe brush 1.

This predefined position may consist of an inclined position of theapplication body 9 with respect to the gripping portion 2, i.e. theapplication body 9 is arranged substantially transverse to the grippingportion 2.

Alternatively, the predefined position may consist of an alignedposition of the application body 9 with respect to the gripping portion2, i.e. the application body 9 and the gripping portion 2 are coaxial toeach other.

In practice, before using the brush 1, the user sets the applicationbody 9 in the predefined position suitable for the use of the brush 1also depending on the type of application of the fluid product on thework surface S.

In an alternative embodiment, the first contact surface 13 and thesecond contact surface 14 are configured to slide one on top of theother generating a friction force which is lower than the force exertedby the work surface S on the application body 9, the application body 9being freely movable due to the movement of the gripping portion 2 bythe hand 3 of the user 4.

In this case, the application body 9 is freely movable during the use ofthe brush 1. In actual facts, since the friction force between the firstcontact surface 13 and the second contact surface 14 is considerablylower than the force applied by the work surface S onto the applicationbody 9, the latter is free to move depending on the movement of thegripping portion 2 by the hand of the user 4.

In other words, the application body 9 is movable due to the movement ofthe gripping portion 2 by the hand 3 of the user 4 during theapplication of the fluid product onto the work surface S.

For example, with reference to the cosmetic sector, the brush 1 can beused in spreading operations of the fluid product and massage of theskin of the user 4. In addition, the first coupling element 11 and thesecond coupling element 12 are associated with each other byinterposition of the connection means 21. In detail, the connectionmeans 21 comprise a through hole 18 formed on the first coupling element11 and a pin element 19 inserted with clearance in the through hole 18and associated with the second coupling element 12.

It should be pointed out that the term “clearance” means that thethrough hole 18 has a larger section than the section of the pin element19.

In the embodiment shown in the figures, the through hole 18 has acircular conformation and the pin element 19 also has a circularcross-section; in this case, the diameter of the through hole 18 islarger than the diameter of the pin element 19.

It cannot however be ruled out from the scope of the present discussionthat the through hole 18 may have different conformations such as e.g. aquadrangular shape.

It is easy to understand how the fact that the pin element 19 isinserted with clearance in the through hole 18 allows the movement ofthe pin element itself and, therefore, of the application body 9.

It should be noted that with reference to the first embodiment (FIGS. 4and 5), in this case when the friction force between the first contactsurface 13 and the second contact surface 14 is greater than the forceexerted by the work surface S onto the application body 9, the pinelement 19 has a length substantially equal to the distance between thebottom portion 15 and the through hole 18.

This means that the first contact surface 13 and the second contactsurface 14 are held in contact with each other, considerably increasingthe friction force between them and decreasing the clearance between thethrough hole 18 and the pin element 19 compared to the second embodiment(FIGS. 6 and 7).

In this respect, in the second embodiment, the pin element 19 is longerthan the distance between the bottom portion 15 and the through hole 18,making it possible to reduce the friction between the contact surfaces13, 14 and to increase the clearance between the through hole itself andthe pin element 19. It cannot however be ruled out from the scope of thepresent discussion that the connection means 21 are of a different type,e.g. of the magnetic type.

As can be seen in the figures, the through hole 18 is coaxial to thegripping portion 2, allowing the application body 9 to be aligned withthe gripping portion.

In other words, the pin element 19, in use, is intended to move insidethe through hole 18 due to the movement of the gripping portion 2, theamplitude of the movement of the application body 9 is defined by theclearance between the pin element 19 and the through hole 18.

Preferably, the pin element 19 comprises an abutment element 20 which isintended to operate in conjunction, contacting in abutment, the edges ofthe through hole 18. The abutment element 20 is adapted to prevent thesecond coupling element 12 and, therefore, the application body 9 fromcoming out of the housing seat 8.

This is due to the fact that the abutment element 20 has at least one ofeither width or length greater than the section of the through hole 18.

In this particular case, the figures show an abutment element 20 havinga circular shape; this means that the abutment element 20 has a greaterdiameter than the diameter of the through hole 18.

In an alternative embodiment shown in FIG. 10, the connection means 21comprise at least one joining element 22 made at least partly of eithera flexible or elastic polymeric material.

Preferably, the joining element 22 is made at least partly of one of athermoplastic, thermosetting or elastomeric polymeric material.

Preferably, the polymeric material is selected from the list comprising:vulcanised thermoplastic elastomer (TPV), thermoplastic polyurethane(TPU), polyurethane (PU), styrene-ethylene-ethylene-styrene (SEBS),polyisobutylene (PIB), ethylene propylene diene monomer (EPDM), expandedpolystyrene (EPS), acrylonitrile styrene acrylate (ASA), methylmethacrylate butadiene styrene (MBS), silicone (SI).

This allows associating the first coupling element 11 with the secondcoupling element 12 by interlocking.

The joining element 22 is interposed between the first coupling element11 and the second coupling element 12.

Preferably, the joining element 22 is associated with at least one ofeither the first contact surface 13 or the second contact surface 14.

For example, the joining element 22 is associated with the first contactsurface 13 and slides on the second contact surface 14.

Alternatively, the joining element 22 is associated with the secondcontact surface 14 and the first contact surface 13 slides on thelatter.

It cannot be ruled out from the scope of the present discussion that theconnection means 21 comprise the through hole 18 made on the firstcoupling element 11 and the pin element 19 inserted with clearance intothe through hole 18 in combination with the joining element 22.

The joining element 22 is advantageously co-molded on one of either thefirst contact surface 13 or the second contact surface 14.

This means that the joining element 22 is associated with one of eitherthe first contact surface 13 or the second contact surface 14 by means,e.g., of injection molding processes.

Prior to the detailed explanation of the operation of the presentinvention, it should be noted that the application body 9 is associatedwith the housing seat 8 in a removable manner and is interchangeablewith further application bodies 9. Preferably, the application body 9 isremoved from the housing seat 8 together with the coupling means 11, 12and the further application body 9 is associated with the housing seatitself already assembled with the respective coupling means 11, 12.

This means that the brush 1 is marketed with a plurality of applicationbodies 9 locked together with their respective coupling means 11, 12that can be associated by interlocking with the housing seat 8 andinterchangeable with each other depending on the specific needs of theusers.

It cannot however be ruled out that only the application body 9 isremovable from the coupling means 11, 12, in this case from the secondcoupling element 12, and interchangeable with further application bodies9.

In this case, the application body 9 is associated with a supportingelement that can be inserted to size into the housing seat; this meansthat the supporting element is directly associable with the firstcoupling element 11.

In this case, the coupling means 11, 12 are locked together with thehousing seat 8 and the application body 9 can be removed and changedwith other application bodies 9 depending on the requirements of theuser 4.

Furthermore, it cannot be ruled out from the scope of the presentinvention that the brush 1 can be inserted into a container for fluidproducts, particularly for powdery, creamy, liquid or similar products,preferably cosmetic products.

In other words, it cannot be ruled out that the present invention alsorelates to a container for fluid products, particularly for powdery,creamy, liquid or similar products, preferably cosmetic products,wherein the brush 1 can be inserted. This container is e.g. of the typeof a mascara container.

The operation of the present invention is as follows.

Through the gripping portion 2, the brush 1 is handled and broughtcloser to the fluid product, e.g. a cosmetic product to be taken, byplacing the application body 9, i.e. the plurality of spreading elements10, in contact with the product itself so that the desired amount ofproduct can be captured.

In accordance with the first embodiment, the user 4 sets the applicationbody 9 in the predefined position suitable for the use of the brush 1.

In practice, the user 4 operates the application body 9 by applying anexternal force thereto which determines the rotation of the secondcoupling element 12 with respect to the first coupling element 11 andthus the inclination of the application body 9 with respect to thegripping portion 2 (FIG. 4).

The application body is then brought closer to a portion of the worksurface S, e.g. a portion of the skin, and, being moved through thegripping portion 2, it maintains the predefined position unchanged (FIG.5).

At the same time, in accordance with the second embodiment, theapplication body is brought closer to a portion of the work surface S,e.g. a portion of the skin, and moved through the gripping portion 2.

In accordance with the embodiment shown in FIGS. 6 and 7, the movementof the gripping portion 2 determines the free rotation of theapplication body 9 around the axes X, Y, Z. In other words, during themovement of the gripping portion 2, the pin element 19 moves inside thethrough hole 18 by transmitting, in turn, the movement to theapplication body 9.

At the same time, according to the embodiment shown in FIG. 10, themovement of the gripping portion 2 determines the free rotation of theapplication body 9 around the axes X, Y, Z. In other words, during themovement of the gripping portion 2, the joining element 22 associatedwith one of either the first contact surface 13 or the second contactsurface 14 allows the transmission of the movement of the gripping bodyitself to the application body 9.

This means that the application body 9 moves as a result of the movementof the user's hand, making it possible to handle the brush 1 andmodulate the portions of the application body itself that contact thework surface S, in this case the skin.

As is visible, in fact, in FIGS. 6 and 7, the spheroidal coupling of thefirst coupling element 11 to the second coupling element 12 makes itpossible to move the application body 9 with swinging, rotating andtilting movements in several directions, and with alignment movements inthe event of the user stopping the movement of the gripping portion 2.

Finally, if the application body 9 is dirty or unsuitable for theapplication of a fluid product on a work surface S, the application body9 is removed from the housing seat 8 and replaced with a furtherapplication body 9.

For example, if the need arises to change the cosmetic product to beapplied onto the skin, the user removes the application body 9 and thecoupling means 11, 12 from the interlocking with the housing seat 8, andinserts a further application body 9. Also in this case, the insertionof the application body 9 into the housing seat is done by interlockingof the coupling means 11, 12.

In the event of only the application body 9 being associated in aremovable manner with the housing seat 8, the application body itself isremoved and replaced with a further application body 9 associated withthe second coupling element 12.

It has in practice been ascertained that the described inventionachieves the intended objects.

It should be noted that the special solution of using the sphericalcoupling means between the housing seat and the application body allowsthe latter to be moved depending on the movements of the grippingportion due to the movements of the user's hand This makes it possibleto obtain considerably improved aesthetic effects compared to the knowntype of brushes, making it easier to handle the brush itself and applythe fluid product.

Moreover, the presence of a plurality of lightening holes makes itpossible to obtain a brush of considerably lower weight compared tobrushes of a known type of equal size, thus improving and facilitatingthe grip and movement thereof even when the brush itself is used forprolonged periods of time.

In addition, the fact that the application body can be rotated withrespect to the gripping body makes it possible to extend the field ofvision when taking and applying the product itself.

1) A swiveling brush for the application of fluid products the swivelingbrush comprising: at least one gripping portion intended to be graspedby a hand of a user for the movement of the brush; and at least onehousing scat formed on said gripping portion and intended to house anapplication body comprising, in turn, a plurality of spreading elementswhich are adapted to take and apply a fluid product on a work surface,wherein said application body is associated with said housing seat byinterposition of coupling means configured to allow the rotation of saidapplication body with respect to said gripping portion. 2) The swivelingbrush according to claim 1, said coupling means comprise at least afirst coupling element and at least a second coupling element, whereinsaid first coupling element is associated with said housing seat andintended to operate in conjunction with said second coupling elementhousing said application body. 3) The swiveling brush according to claim2, wherein said coupling means are of the type of spherical couplingmeans which are adapted to allow the rotation of said application bodywith respect to said gripping portion around a center. 4) The swivelbrush according to claim 3, wherein said first coupling element (has atleast a first concave contact surface and said second coupling elementhas at least a second convex contact surface, said first contact surfaceand said second contact surface being mutually intended to operate inconjunction with each other by sliding contact. 5) The swiveling brushaccording to claim 4, wherein said first contact surface and said secondcontact surface are configured to slide one on top of the othergenerating a friction force which is lower than the force exerted bysaid work surface on said application body, said application body beingfreely movable due to the movement of said gripping portion by the handthe said user.
 6. The swiveling brush according to claim 5, wherein saidfirst contact surface and said second contact surface are configured toslide one on top of the other generating a friction force which isgreater than the force exerted by said work surface on said applicationbody, said application body being intended to maintain a predefinedposition with respect to said gripping portion during the application ofsaid fluid product on said work surface. 7) The swiveling brushaccording to claim 6, wherein said first coupling element and saidsecond coupling element are associated with each other by interpositionof connection means. 8). The swiveling brush according to claim 7,wherein said connection means comprise at least one joining element madeat least partly of flexible and elastic polymeric material andinterposed between said first coupling element and said second couplingelement.
 9. The swiveling brush according to claim 8, wherein saidjoining element is associated with at least one of either said firstcontact surface or said second contact surface. 10) The swiveling brushaccording to claim 9, wherein said joining element is co-molded on atleast one of either said first contact surface or said second contactsurface. 11) The swiveling brush according to claim 10, wherein saidjoining element is made at least partly of either a flexible or elasticpolymeric material. 12) The swiveling brush according to claim 11,wherein said joining element is made at least partly of one of athermoplastic, thermosetting or elastomeric polymeric material.
 13. Theswiveling brush according to claim 12, wherein said material is selectedfrom the list comprising: vulcanised thermoplastic elastomer (TPV),thermoplastic polyurethane (TPU), polyurethane (PU),styrene-ethylene-ethylene-styrene (SEBS), polyisobutylene (PIB),ethylene propylene diene monomer (EPDM), expanded polystyrene (EPS),acrylonitrile styrene acrylate (ASA), methyl methacrylate butadienestyrene (MBS), silicone (SI). 14) The swiveling brush according to claim13, wherein said connection means comprise: at least one through holeformed on said first coupling element; at least one pin element insertedwith clearance in said through hole and associated with said secondcoupling element; wherein said pin element, in use, is intended to moveinside said through hole due to the movement of said gripping portion,the amplitude of the movement of said application body being defined bythe clearance between said pin element and said through hole. 15) Theswiveling brush according to claim 14, wherein said through hole iscoaxial with said gripping portion.
 16. The swiveling brush according toclaim 15, wherein said pin element comprises an abutment elementintended to operate in conjunction, contacting in abutment, the edges ofsaid through hole.
 17. The swiveling brush according to claim 16,further comprising: at least one lightening hole formed on said grippingportion.
 18. The swiveling brush according to claim 17, furthercomprising: a plurality of lightening holds formed on said grippingportion. 19) The swiveling brush according to claim 18, wherein saidapplication body is associated in a removable manner with said housingseat and is interchangeable with further application bodies. 20) Theswiveling brush according to claim 1, wherein said coupling means are ofthe type of spherical coupling means which are adapted to allow therotation of said application body with respect to said gripping portionaround a center.